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元化(hua)(hua)主(zhu)(zhu)營(ying)店(dian)(dian)(dian)的(de)推出、日(ri)(ri)促銷(xiao)等(deng)傳統運(yun)(yun)營(ying)方式似乎未(wei)能滿(man)足(zu)市場需求。目(mu)前,主(zhu)(zhu)流消費群體是90后和(he)00后。對于(yu)批口(kou)味要(yao)求高、 習慣網購(gou)(gou)的(de)顧客來說,簡單(dan)的(de)節(jie)日(ri)(ri)促銷(xiao)并不(bu)能吸引(yin)他(ta)(ta)們(men)(men)去商店(dian)(dian)(dian)購(gou)(gou)物(wu)(wu)。與(yu)假日(ri)(ri)促銷(xiao)相比,他(ta)(ta)們(men)(men)更(geng)喜歡在(zai)家舒(shu)適地(di)使用電子商務購(gou)(gou)物(wu)(wu)平臺。當然,購(gou)(gou)物(wu)(wu)中(zhong)(zhong)心(xin)會提(ti)供多(duo)樣(yang)化(hua)(hua)的(de)主(zhu)(zhu)店(dian)(dian)(dian),這是電平嫵法(fa)滿(man)足(zu)的(de)。然而,主(zhu)(zhu)要(yao)商店(dian)(dian)(dian)也(ye)在(zai)運(yun)(yun)營(ying)中(zhong)(zhong)開設更(geng)多(duo)分店(dian)(dian)(dian)。從發展的(de)角(jiao)度(du)來看,他(ta)(ta)們(men)(men)似乎是購(gou)(gou)物(wu)(wu)中(zhong)(zhong)心(xin)的(de)李(li)生(sheng)弟。只要(yao)新建(jian)購(gou)(gou)物(wu)(wu)中(zhong)(zhong)心(xin),它們(men)(men)就會存在(zai)。述問題(ti)(ti)導致了顧客購(gou)(gou)物(wu)(wu)選擇(ze)的(de)多(duo)樣(yang)化(hua)(hua)。如(ru)(ru)何(he)進行商業定位(wei),如(ru)(ru)何(he)增加門]店(dian)(dian)(dian)數量,成為(wei)購(gou)(gou)物(wu)(wu)中(zhong)(zhong)心(xin)運(yun)(yun)營(ying)商重(zhong)要(yao)的(de)問題(ti)(ti)。