招(zhao)(zhao)(zhao)牌(pai)(pai)(pai)是(shi)指掛在(zai)商店(dian)門前(qian)作為(wei)標志的牌(pai)(pai)(pai)子(zi),招(zhao)(zhao)(zhao)牌(pai)(pai)(pai)制作主(zhu)要(yao)用來指示店(dian)鋪的名稱和記號,可(ke)稱為(wei)店(dian)標,可(ke)有豎招(zhao)(zhao)(zhao)、橫招(zhao)(zhao)(zhao)或是(shi)在(zai)門前(qian)牌(pai)(pai)(pai)坊(fang)上(shang)(shang)橫題字號,或在(zai)屋(wu)檐下懸置(zhi)巨匾,或將字橫向鑲(xiang)于建筑物上(shang)(shang);坐標是(shi)設置(zhi)在(zai)店(dian)鋪門前(qian)柜臺上(shang)(shang)的招(zhao)(zhao)(zhao)牌(pai)(pai)(pai),明(ming)代以前(qian)坐地式招(zhao)(zhao)(zhao)牌(pai)(pai)(pai)較為(wei)常(chang)見;墻招(zhao)(zhao)(zhao)是(shi)店(dian)墻上(shang)(shang)書寫本店(dian)的經(jing)營(ying)范圍和類別。
招牌是指掛在商店門前作為標志的牌子,招牌制作主要用來指示店鋪的名稱和記號,可稱為店標,可有豎(shu)招(zhao)、橫(heng)招(zhao)或(huo)是在門前(qian)(qian)牌坊上(shang)橫(heng)題字號(hao),或(huo)在屋檐(yan)下懸置(zhi)巨匾,或(huo)將字橫(heng)向鑲于(yu)建筑物上(shang);坐標是設置(zhi)在店(dian)鋪(pu)門前(qian)(qian)柜臺上(shang)的(de)(de)招(zhao)牌,明代(dai)以前(qian)(qian)坐地式招(zhao)牌較(jiao)為常(chang)見;墻招(zhao)是店(dian)墻上(shang)書寫本(ben)店(dian)的(de)(de)經營范圍和類別。